The Lighthouse blog

How AI UGC actually gets made.

Hooks, casting, testing, and creative volume. What we learn shipping ads every week for eCommerce brands.

What an AI UGC agency actually does (and what it can’t)

Scripting, casting, filming, and cutting are four separate jobs. Here is where AI replaces the crew and where a human still has to make the call.

We’ll show you three hooks for your product before you spend a dollar.

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