Hooks

The first two seconds decide whether the rest of the ad gets watched. Patterns that survive a cold audience.

1 article
Hooks · 6 min read

What Houston brands get wrong about video ads

The creative calendar most eCommerce teams work from assumes four distinct seasons. Houston has about a hundred days above ninety degrees and a sixty-five degree December, and both ends of that calendar are wrong here.

Houston · August 22, 2026
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